Tour Operators and Packaged Tours on The Cowboy Trail The following are our preferred Tour Operators in alphabetical order. Click on any link for more information. Look for our Partner Logo at all participating venues. Alberta SouthWest Regional Alliance Alberta SouthWest Regional Alliance (AlbertaSW) is a group of 15 communities, working together for regional economic development. Creative Western Adventures Ltd. Customized programs for guests traveling to the Cowboy Trail and beyond. Located in Calgary.